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Hong Kong Trade Development Council

Event Organiser Space

Friday, 12 April 2024

Future Tribes

Held in Hong Kong, Centrestage housed 240 fashion brands within a 9000m2 area. To uplift the image of this show, the concept Future Tribe was used to reflect the event’s mission in discovering Asia’s latest contemporary fashion brands. A visual narrative was developed by studying a mix of traditional cultural roots, together with symbolism from various belief systems such as body tattoos, runes, hierographic and then intermixed with new technology. The entry concourse, along with the exhibition hall’s central display and catwalk were given for this image uplift.

jaesu Choi

Spring Festival

Thursday, 11 April 2024

Let’s Play School

The theme of the Spring Festival is school. The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by Lotty, Lorry, and cute animal characters in pretty school uniforms. (Lotty / Lorry: Lotte World's representative character). For the visitors, with the background of the theme park, fun photo zones are provided.

Hungarian Fashion & Design Agency Ltd.

Phygital Exhibition

Wednesday, 10 April 2024

360 Design Budapest

360 Design Budapest was a series of programs, introduced by the Hungarian Fashion and Design Agency in the frame of Budapest Design Week. The event, presenting the works of twenty Hungarian and four international contemporary designers, had an interesting feature: its Phygital nature, which allowed the audience to visit the exhibition both offline and online. The event displays designers of the Hungarian and regional design scene highlighting also through this high-value selection that Central European design is indeed world class.

Hong Kong Trade Development Council

Organizer spaces

Tuesday, 9 April 2024

Centrestage 2016

Organized by the Hong Kong Trade Development Council, a new fashion event called CENTRESTAGE was launched at the Hong Kong Convention and Exhibition Centre. During this 4 day promotion 192 contemporary fashion brands were exhibited. With so many different fashion brands, an impartial design approach was required to elevate the overall image for the events organizer’s spaces. These include the entrance concourse and inside the exhibition hall’s main avenue and open arena. A unique abstract concept titled Starlight Transform was born to develop the overall design journey for these spaces.

Lotte World Mall

Retail VM

Monday, 8 April 2024

Summer, Happy Time

The four storylines connected by the each seasons are directed by the 3-D character, variety of sculptures and the photo zone where the five senses can be experienced, making customers and children feel Lotte World Mall as a fairy tale world where customers can experience instead of simply shopping mall.

Hong Kong Trade Development Council

Expo

Sunday, 7 April 2024

InStyle HK 2017

Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.

New Design Post

Future Tribes

Let’s Play School

360 Design Budapest

Centrestage 2016

Summer, Happy Time

InStyle HK 2017

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Future Tribes

Let’s Play School

360 Design Budapest

Centrestage 2016

Summer, Happy Time

InStyle HK 2017

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

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