To make Glenmorangie New Lasanta stand out in the competition among the numerous whiskey producers eyeing Taiwan as an important market and to bring a brand-new experience in whiskey tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei. Unlike the singularity and one-directionality of other wine tasting and displaying events, five main interactive installations and a tasting bar have been organized, enabling visitors to do more than experience passively—their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing, and touch.
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