The fashion event Centrestage purpose was about discovering the new fashion talent of Asia. The organiser offered 3 communal areas to uplift the image of this show. Under the theme Nouveau Playhouse, the journey of visitor starts with vibrant typography and gamification formats at the 1800 square meters outer concourse area. Inside the hall a 185 square meters central display and 210 square meters catwalk area an urban playground feel was used in contrast, to highlight the many various brands and the collections of fashion designer.
Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.
To uplift the image of HK Houseware Fair, 3 areas were given inside the venue by the organiser. Comprising of a welcome installation at the foyer of the venue, the main entry area of the exhibition hall and a central display area inside the hall. In addition, 4 trend forecast reports had to be converted into physical spaces. Based on the concept Living in Fun, the design was about bringing the fair to life by making use of houseware objects to create a series of kinetic installations.
In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.
The organiser of the HK Gifts & Premium Fair required an eye-catching design that would evoke the feeling of joy to welcome its many international attendees. To uplift the ambience, two installations were created, one at main foyer of the venue and another at the main entry point into the exhibition hall. Under the theme of Pixel Love! a physical experience was formulated based on research on digitalized messages, emoji and a video gaming culture of the Eighties.
The stage gives the platform to present the achievements of the previous year, the look needs to be appropriate to forward the overall message of the event and create audience admiration by itself. It needs to be flexible enough to match the different individual designs that are needed for the different parts of the show and at the same time, it needs to be built to enable a fast load in and load out.