Inspired by STEM, Viola Communications was assigned to launch the Innovator and Abu Dhabi Science Festival 2018. Viola had to clearly communicate the Festival's scientific educational intentions by creating a setup which was colourful, attractive and young. The layout of the booths was prepared on a central area in front of the beach-side restaurants in a half moon shape. The venue was fully branded as STEM-based, from the perimeter to the centre, as well as on all venue roofs, giving great visibility from a distance. The whole event was committed to the principal inspiration of Innovation.
The event was designed to be especially creative and exceptional. Viola brought The Beach to life as a destination, offering solutions covering all aspects of Taste, Play, Enjoy. Various colourful and bright elements blended perfectly with the sandy tones of The Beach bringing a funfair mood to the area and a festival atmosphere. Customized F&B carts created an attractive welcoming design to draw visitors. The three main areas were atmospherically defined with certain elements like venue zoning, food area festoon lights, and sky tracker flood-lights to attract crowds from a distance.
This production involves more than 200 square metres of screens. Volumetric lighting and complex decorations immerses the audience into a new galaxy, that no one has seen or imagined before. Light and sound effect power is measured in thousands of megawatts; and all performances are based on futuristic technologies. This show has been a great success among viewers of all ages and constantly sold out to full houses.So far 19 countries have applied and are waiting to see the world tour of this magical show.
Feel the vineyard is an exhibition held in Hong Kong which is the most influential wine and spirits trade fair in the Asia Pacific. The theme of the design is Winery and material selection mainly focus on wood, grass, and metal. The design provided a professional and high-end image to the visitors. Because of the space limitation, the cabinet was designed in wired metal which increases the visual spacing and flexibility of display. Moreover, aroma wall and wine bar were the features of this exhibition. The visitor could experience the featured smells of wine which are produced from Australia.
The custom-fabricated Tiny House is a mobile bar designed to be a physical manifestation of the "House of Suntory" brand and created to bring an immersive experience symbolizing Japanese hospitality. It features two micro bars serving luxuriously crafted cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the roof.
Centrestage being one of Asia’s premium fashion events was held at the Hong Kong Convention and Exhibition Centre for 4 days. Over 220 fashion brands occupied a 7000 square meter area. The event organiser gave 3 communal areas at the event to elevate the show’s ambience. To reflect the design concept, Tomorrow Lab a series of futuristic industrial laboratory themes were created to evoke the visitors’ imagination. Various installations were developed, starting at the venue’s entry concourse area then leading into the exhibition hall’s central display and catwalk arena.
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