Approximately 4 hours of event. After receiving an invitation unknown ('An explosion of light and will lead to a new dimension of store.') more than 500 specials guests entrants to a completely dark room where a short film projected with the history of lighting but backwards, from now until the first of our days. Why? For a acoustically-equipped room for the occasion just by simulating the Big Bang that absolutely lit all the lamps he had displayed in the store, more than 1,000.
Located in Sanlitun Beijing, 42 HK brands were house in a Style HK Show to sell and test the market in the northeastern region of China. A design response was required to standout amongst the venue surrounding of new modern angular buildings. In response, the concept “Flowing Vogue” was used. This had connotations of bringing Hong Kong style influences to Beijing and also for sites specific reasons to bring the visitors from outside to flow into our indoor space. Six futuristic domes were produced to house 12 of HK’s top brands using eco-friendly paper banners and fabric materials.
This design was for the complete brand identity across all media for one of Europe’s most prestigious annual sports events, called the UEFA Europa League Final, commissioned by top soccer federation UEFA. In 2012 the Final was held in the Romanian city of Bucharest, and our creative concept was based on an energetic beam of light seen heading towards the soccer Stadium, inside of which was a detailed pattern inspired by local Romanian arts and crafts. This was then applied to airport posters, street banners, match tickets, press packs, as well as the stadium signage, player interview backdrops, security passes and stadium guides.
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