In April 2016, 3 trade fairs opened in succession and a series of welcome installations were required to mark the entrance of the venue. Apart from each fair having its own unique identity, onsite construction wastage had to be kept to a minimal for each transformation. A mobile truck was morphed into 3 different themes to suit the related trade fair; futuristic transporter, European mobile flower shop and pop-up candy stall, offering a more sustainable approach to creativity.
To uplift the image of the 2016 HK Fashion Week from a sourcing fair to a marketing show. A welcome installation was created using a 5m high LED monolith, themed mannequins and large lit title signage under the concept fashion of music. Following this theme and located inside the hall, a 350m2 multifunctional space was built. This acted as a center point for fashion shows, open seminars, bar and lounge for informal meetings activities occurred.
In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run.
Design strategy:Use the sheet and vanish point to create diverse spatial experience and interest. front, diverse visual experience of expand and compress side, line to create interesting skyline rear, interaction with green life Design description:Learn from the nature geometry from crystal to create a multi-dimensional framework. The framework is built by point, line and surface and to create the spatial interests of expand and compress. The remnant space become the floating area of sunshine.
TIST wanted to give new and unexpected experience to customers for the summer project of LOTTE WORLD MALL. So the study was focused on to increase the user experience by space and to expand the culture of story by design connecting the wide space of complex mall into one story. In collaboration with the illustrator, Janine Rewell, with the theme ‘Let’s play, Blue Paradise’, a story was made that animals and girls play together in summer in a magical island on deep blue sea to create the continuous storytelling for customers while shopping and moving.
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