Design is…, a selection of Brazilian Design group displayed in two hundred colorful mobiles. Each piece, in the shape of a cube, portrayed a different definition of design by creators and creatures from the universe of Brazilian Design, with less than a hundred characters. The installation created a moment for everyone to look up – a unique experience that challenged visitors’ perspectives, as if they were was seeking out stars in a constellation. Each has its own brilliance, but together they form a universe to be explored. It was a conceptual big bang.
A low cost solution to uplift the organizer's areas decorative ambiance at the Hong Kong International Printing & Packaging Fair was required. This entailed a 6m x 3.5m registration wall with counter, an open forum, a print awards and digital printing awards areas, along with a seminar space to seat 100 people. A graphical approach to resemble a surrealistic supermarket environment under the theme of Supermarket Therapy was developed. Using bold colors and graphics made the organizer's spaces in this show easy to distinguish for the visitors.
Organized by the Hong Kong Trade Development Council the 2017 Hong Kong International Jewellery Fair required a design to help position this sourcing fair into a marketing show. The exhibition building’s main entrance and foyer were given to the design team along with the entry points for 3 specialized zones. To encapsulate the feeling of romantic glamour, the overall design took reference to classic Hollywood movies of glamorous leading ladies. Such as Breakfast at Tiffany’s, Funny Faces and Roman Holiday. Under the concept title Tribute to the Movie Queens.
Organized by the Hong Kong Trade Development Council, a new fashion event called CENTRESTAGE was launched at the Hong Kong Convention and Exhibition Centre. During this 4 day promotion 192 contemporary fashion brands were exhibited. With so many different fashion brands, an impartial design approach was required to elevate the overall image for the events organizer’s spaces. These include the entrance concourse and inside the exhibition hall’s main avenue and open arena. A unique abstract concept titled Starlight Transform was born to develop the overall design journey for these spaces.
As a marketing component of the 2016 Hong Kong Watch and Clock Fair, the Salon de TE was only area opened to the general public and media to display over 150 international high-end watch brands. To differentiate this from the other trade halls, the organizer’s provided an area of 6000m2 to build an introductory passageway. A thematic approach was developed under the concept Space Journey to evoke the feeling of new discover for the visitors. Functionally the design includes the hall entrance, passageway and a stage for multi-purpose activities.