In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.
The organiser of the HK Gifts & Premium Fair required an eye-catching design that would evoke the feeling of joy to welcome its many international attendees. To uplift the ambience, two installations were created, one at main foyer of the venue and another at the main entry point into the exhibition hall. Under the theme of Pixel Love! a physical experience was formulated based on research on digitalized messages, emoji and a video gaming culture of the Eighties.
The stage gives the platform to present the achievements of the previous year, the look needs to be appropriate to forward the overall message of the event and create audience admiration by itself. It needs to be flexible enough to match the different individual designs that are needed for the different parts of the show and at the same time, it needs to be built to enable a fast load in and load out.
TRANSPORTA is an edutainment platform that creates fun and engaging experiential journey with the use of multi sensorial technologies. The unassuming entrance to the secret portal is designed and strategically located, blending into the environment to create a sense of mystery for visitors. The experiential installations are not only immersive and visually captivating, it is also educational and informative. Through this multi-sensory and interactive journey that combines art and science, visitors get to learn and play at the same time.
The design created an inspiring involving journey through the past, present, and future. We used the products of ME as a starting point. The event was divided into three spaces. The first served as a meeting area and dramaturgical introduction, with the most important archived milestones presented by a largescale timeline. The following room extended a 360 projection, showing the most relevant facts, innovations and new technologies. After speeches, a projected video reinforced the significance of the 100 years. The third space symbolized the future challenges musically, remained concealed.
The four storylines connected by the each seasons are directed by the 3-D character, variety of sculptures and the photo zone where the five senses can be experienced, making customers and children feel Lotte World Mall as a fairy tale world where customers can experience instead of simply shopping mall.