New Design Post

New Design Post

New Design Post featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.

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Check-in Hsinchu

The Design Expo is an annual design event promoted by the Central government of Taiwan. It aims to bring new energy to the local design sector. In 2020, Hsinchu hosted it, i.e., a city that holds a vibrant Science Park and more than 300 years of history. In this context, BIAS transformed the Expo into an urban event. Instead of triggering a single exhibition, this choice brought to temporarily re-imagine a line of places across the city. The aim was to let people experience the diversity of the city and showcase a new urban narrative, two things that finally highlighted design's social power.

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The Multiverse

The Multiverse is an introductory passageway designed for a watch and clock fair hall in Hong Kong. The passageway covers 745 square metres and guides visitors towards the branded watch booths. A mirrored rotunda entry marks the concourse. Inside, a 5 metre high transparent LED waterfall with a mirrored overhang stands at the centre. Themed portals lead to four zones and a lounge. The walls are built with reusable aluminium frames clad in vinyl graphics and mirrored panels. The abstract concept reflects the creative focus of an imaginary artisan watchmaker.

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Daxi Daxi

Since 2018, BIAS has developed and implemented an urban festival to help Daxi township preparing for the key religious ceremony of the place. Usually, Taiwanese ceremonies are conservative and based on rural traditions that dictate a strict set of rules. To share the charm of folk beliefs with the urban public, BIAS mediated the traditions by a strategic set of design interventions and activities that provide a pop-culture vibe to the event. In particular, BIAS acted as curator and invited various young artists and designers to cooperate with those that preserve old traditions.

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Neon Nights

Neon Nights is an event design created for a fashion trade fair in Hong Kong. The concept combines current fashion colour trends with the look of retro Hong Kong neon street signs. Three areas were designed. A welcome installation stands at the main entrance of the venue. The entry of the exhibition hall received a matching treatment. Inside the hall, a 300 square metre multifunctional space hosts fashion shows, seminars and informal meetings. Metal frames with die cut patterns, backlit coloured panels and neon style signs shape the vibrant look.

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Zhangyan Country Living Festival

Zhangyan Country Living Festival is an exhibition space created for a rural event in Shanghai. The layout is formed from old shipping containers that are staggered, stacked, interlaced and rotated to shape varied thematic areas. One group of containers encloses an area for forums, while another group defines an area for a marketplace. Local discarded resources such as wood, straw and reeds are also used. The visual identity follows the Memphis style and abstracts local motifs of mountain, water, fish and bridge. The activity space covers 5000 square meters.

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