New Design Post

New Design Post

New Design Post featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hong Kong Trade Development Council
Expo
Sunday, 7 April 2024

InStyle HK 2017

Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.

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Hong Kong Trade Development Council
Installations
Saturday, 6 April 2024

Pixel Love

The organiser of the HK Gifts & Premium Fair required an eye-catching design that would evoke the feeling of joy to welcome its many international attendees. To uplift the ambience, two installations were created, one at main foyer of the venue and another at the main entry point into the exhibition hall. Under the theme of Pixel Love! a physical experience was formulated based on research on digitalized messages, emoji and a video gaming culture of the Eighties.

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Hong Kong Trade Development Council
Installation Space
Friday, 5 April 2024

Living in Fun

To uplift the image of HK Houseware Fair, 3 areas were given inside the venue by the organiser. Comprising of a welcome installation at the foyer of the venue, the main entry area of the exhibition hall and a central display area inside the hall. In addition, 4 trend forecast reports had to be converted into physical spaces. Based on the concept Living in Fun, the design was about bringing the fair to life by making use of houseware objects to create a series of kinetic installations.

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Hong Kong Trade Development Council
Conferences
Thursday, 4 April 2024

MarketingPulse 2018

In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.

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Cao Qi
Memorial Hall
Wednesday, 3 April 2024

J. Hudson Taylor

This is the first exhibition hall with the theme of missions and missionaries in Mainland China. It is also a historical testimony of the missionaries of the China Inland Mission in the past 150 years. The memorial hall is located in a separate clock tower of a church. Its net floor area is less than 6000 square feet. In order to overcome the limitation in space, the memorial hall has adopted white tones and oak in its design. White gives people a feeling of tranquility and solemnity, and can visually extend the sense of space.

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Hong Kong Trade Development Council
Installation Space
Tuesday, 2 April 2024

Fashion Launderette

An image uplift for the 2019 Hong Kong Fashion Week was required by the event organiser to stimulate the visitors’ attention and to subconsciously show the latest seasonal trend colours. From this a fun thematic approach was developed, inspired by 1980’s laundromat interiors genre under the name Fashion Launderette. The theme would start with a welcome installation, then an entrance treatment for the main hall. Followed by a multi-functional space for seminars and cocktail receptions etc. located inside the hall for fashion shows.

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