The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat.
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