New Design Post

New Design Post

New Design Post featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Living in Fun

To uplift the image of HK Houseware Fair, 3 areas were given inside the venue by the organiser. Comprising of a welcome installation at the foyer of the venue, the main entry area of the exhibition hall and a central display area inside the hall. In addition, 4 trend forecast reports had to be converted into physical spaces. Based on the concept Living in Fun, the design was about bringing the fair to life by making use of houseware objects to create a series of kinetic installations.

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MarketingPulse 2018

In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.

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InStyle HK 2017

Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.

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J. Hudson Taylor

This is the first exhibition hall with the theme of missions and missionaries in Mainland China. It is also a historical testimony of the missionaries of the China Inland Mission in the past 150 years. The memorial hall is located in a separate clock tower of a church. Its net floor area is less than 6000 square feet. In order to overcome the limitation in space, the memorial hall has adopted white tones and oak in its design. White gives people a feeling of tranquility and solemnity, and can visually extend the sense of space.

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Fashion Launderette

An image uplift for the 2019 Hong Kong Fashion Week was required by the event organiser to stimulate the visitors’ attention and to subconsciously show the latest seasonal trend colours. From this a fun thematic approach was developed, inspired by 1980’s laundromat interiors genre under the name Fashion Launderette. The theme would start with a welcome installation, then an entrance treatment for the main hall. Followed by a multi-functional space for seminars and cocktail receptions etc. located inside the hall for fashion shows.

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Capsules of Wonder

Located separately in a specialized hall at the Hong Kong Watch and Clock Fair, the Salon de TE was created as a marketing component accessible to both public and media. It would contain 4 zones showcasing over 140 international watch brands. To differentiate the Salon de TE apart, the event organizer requested an 1800 square meter introductory passageway design. From this, an interactive experience to engage the visitors was created under the concept Capsules of Wonder. Besides this challenge, only 3 days were allowed for the onsite production.

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