New Design Post

Triple Reuse

In April 2016, 3 trade fairs opened in succession and a series of welcome installations were required to mark the entrance of the venue. Apart from each fair having its own unique identity, onsite construction wastage had to be kept to a minimal for each transformation. A mobile truck was morphed into 3 different themes to suit the related trade fair; futuristic transporter, European mobile flower shop and pop-up candy stall, offering a more sustainable approach to creativity.

Alvalle Gazpacheria Event

Design is

Design is…, a selection of Brazilian Design group displayed in two hundred colorful mobiles. Each piece, in the shape of a cube, portrayed a different definition of design by creators and creatures from the universe of Brazilian Design, with less than a hundred characters. The installation created a moment for everyone to look up – a unique experience that challenged visitors’ perspectives, as if they were was seeking out stars in a constellation. Each has its own brilliance, but together they form a universe to be explored. It was a conceptual big bang.

CONNECT, CREATE, COLLABORATE

Central Rat Race

The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat.

The Pulse of New Talent

The Pulse of New Talent showcase captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world view. The 20 piece collection features inspired and inventive designs; from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.