To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
Dinosaurs Among Us reveals that dinosaurs are not so extinct after all. Recent research shows that dinosaurs’ evolutionary legacy lives on in birds. We seek to put a fresh twist on the ancient topic on dinosaurs with new research linking dinosaurs to birds. The exhibition’s bold colors, quirky quadrilateral shapes, and plentiful interactives contrast against the realistic Dinosauria models and authentic fossils to create a striking, thought-provoking environment.
In April 2016, 3 trade fairs opened in succession and a series of welcome installations were required to mark the entrance of the venue. Apart from each fair having its own unique identity, onsite construction wastage had to be kept to a minimal for each transformation. A mobile truck was morphed into 3 different themes to suit the related trade fair; futuristic transporter, European mobile flower shop and pop-up candy stall, offering a more sustainable approach to creativity.
To uplift the image of the 2016 HK Fashion Week from a sourcing fair to a marketing show. A welcome installation was created using a 5m high LED monolith, themed mannequins and large lit title signage under the concept fashion of music. Following this theme and located inside the hall, a 350m2 multifunctional space was built. This acted as a center point for fashion shows, open seminars, bar and lounge for informal meetings activities occurred.
In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run.