New Design Post

New Design Post

New Design Post featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hong Kong Trade Development Council
Organiser Space
Wednesday, 29 March 2023

Centrestage 2017

The fashion event Centrestage purpose was about discovering the new fashion talent of Asia. The organiser offered 3 communal areas to uplift the image of this show. Under the theme Nouveau Playhouse, the journey of visitor starts with vibrant typography and gamification formats at the 1800 square meters outer concourse area. Inside the hall a 185 square meters central display and 210 square meters catwalk area an urban playground feel was used in contrast, to highlight the many various brands and the collections of fashion designer.

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Hong Kong Trade Development Council
Expo
Tuesday, 28 March 2023

InStyle HK 2017

Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.

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Hong Kong Trade Development Council
Installation Space
Monday, 27 March 2023

Living in Fun

To uplift the image of HK Houseware Fair, 3 areas were given inside the venue by the organiser. Comprising of a welcome installation at the foyer of the venue, the main entry area of the exhibition hall and a central display area inside the hall. In addition, 4 trend forecast reports had to be converted into physical spaces. Based on the concept Living in Fun, the design was about bringing the fair to life by making use of houseware objects to create a series of kinetic installations.

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Hong Kong Trade Development Council
Conferences
Sunday, 26 March 2023

MarketingPulse 2018

In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.

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Hong Kong Trade Development Council
Installations
Saturday, 25 March 2023

Pixel Love

The organiser of the HK Gifts & Premium Fair required an eye-catching design that would evoke the feeling of joy to welcome its many international attendees. To uplift the ambience, two installations were created, one at main foyer of the venue and another at the main entry point into the exhibition hall. Under the theme of Pixel Love! a physical experience was formulated based on research on digitalized messages, emoji and a video gaming culture of the Eighties.

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Pico Pixels
Experiential Installation
Friday, 24 March 2023

Transporta - Quirky World of Quarks

TRANSPORTA is an edutainment platform that creates fun and engaging experiential journey with the use of multi sensorial technologies. The unassuming entrance to the secret portal is designed and strategically located, blending into the environment to create a sense of mystery for visitors. The experiential installations are not only immersive and visually captivating, it is also educational and informative. Through this multi-sensory and interactive journey that combines art and science, visitors get to learn and play at the same time.

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