PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
Dinosaurs Among Us reveals that dinosaurs are not so extinct after all. Recent research shows that dinosaurs’ evolutionary legacy lives on in birds. We seek to put a fresh twist on the ancient topic on dinosaurs with new research linking dinosaurs to birds. The exhibition’s bold colors, quirky quadrilateral shapes, and plentiful interactives contrast against the realistic Dinosauria models and authentic fossils to create a striking, thought-provoking environment.
The 3D Jewellery Box was an interactive retail space that invited the public to use the latest technology in 3D printing by creating their own jewellery. We were invited to activate the space and instantly thought - how can a jewellery box be complete without a beautiful bespoke jewel in it? The result was a contemporary sculpture resulting in a prism of colour that embraced the beauty of reflective light, colour and shadow.
In April 2016, 3 trade fairs opened in succession and a series of welcome installations were required to mark the entrance of the venue. Apart from each fair having its own unique identity, onsite construction wastage had to be kept to a minimal for each transformation. A mobile truck was morphed into 3 different themes to suit the related trade fair; futuristic transporter, European mobile flower shop and pop-up candy stall, offering a more sustainable approach to creativity.